SEO and Website Marketing Makeover articles

Want to know if Search Engine Optimization for your website is worthwhile? Check out this article in Remodeling magazine:

http://www.nxtbook.com/nxtbooks/hanleywood/rm_200907/#/20

Interested in what remodelers are doing with their websites? Check out this article in Remodeling magazine:

http://www.nxtbook.com/nxtbooks/hanleywood/rm_200907/#/33

Tip for Putting Ideas from Seminars into Action

I consider successful a seminar or workshop where I come away with one or two good ideas. At some workshops, like the Remodelers Advantage Power Meeting I attended this past week, I walked away from the meeting with tons of notes and my head spinning with ideas I couldn’t wait to put into action. I always review my notes after meetings and list the ideas and action items I want to pursue. However, I sometimes find that it's the ideas from the most idea-rich meetings that are the hardest to get from my long list of ideas into action.

Because this Remodelers Advantage Power Meeting was one of those idea-rich meetings, one of the RA presenters made a simple but great suggestion. She said, take all the ideas you want to use from the meeting and make a list. Then make a second list of no more than three action items. Until you finish at least one item, don’t put another on the action list. Her idea became the #1 action item on my action list. The second thing on my list was to share this idea! Now I can add two more ideas to put to good use.

One more tip: Remodelers Advantage puts on Power Meetings on all kinds of topics. If you have never attended one, I recommend you look into them at http://www.remodelersadvantage.com/.

Find Your Social Media Community

There are over 100 million blogs and over 100 million users of social media sites. Step one for testing social media marketing is to find where the homeowners, editors and writers you want to reach hang out in the social media universe. This might take a bit of online research and talking to those you would like to communicate with. If you are not communicating with the right people, you are not going to be successful.

Which social networks do your customers find most engaging?

According to Guild Quality blog post (link below)Facebook was the social media venue of choice for their client's homeowners. ">more...

Social Media Marketing for Remodelers

In the June issue of Continuum Marketing Group's e-newsletter Marketing Matters we'll be discussing some tips for those who are thinking of testing social media marketing such as Facebook, Twitter, etc. If you don't get Continuum's FREE e-newsletter Marketing Matters subscribe now.

Baby Boomers Leaving Facebook -- How Will This Affect You?

According to an recent article on insidefacbook.com, 55-65 year olds are the only declining age group in this popular social sites demographics. Other measured demographics are increasing.

Since some remodelers' prime target markets include many who are 55-65, does this mean that Facebook is not a good social media channel for your company to test? Not necessarily. Other age groups, including those that also buy remodeling services are growing and there are still many users in the 55-65 age range.

Have you used Facebook for marketing your company? If so, please share your experience and any advice you have to offer.

See how to make your company appear on Google Maps