Baby Boomers Leaving Facebook -- How Will This Affect You?

According to an recent article on insidefacbook.com, 55-65 year olds are the only declining age group in this popular social sites demographics. Other measured demographics are increasing.

Since some remodelers' prime target markets include many who are 55-65, does this mean that Facebook is not a good social media channel for your company to test? Not necessarily. Other age groups, including those that also buy remodeling services are growing and there are still many users in the 55-65 age range.

Have you used Facebook for marketing your company? If so, please share your experience and any advice you have to offer.